The Mad Hatter on September 3rd, 2010

I have to admit, I’m not even sure how many guitars I have owned any more. Not that I’m the world’s greatest guitarest, the need to switch from playing right to playing left caused a few problem. The amount of pain I’ve been in, has caused other problems. But I love music, and guitars. The problem is of course, that there aren’t a hell of a lot of left handed instruments available. Let’s face it, the guitar manufacturers mostly don’t give a damn about us southpaws.

Last night I was catching up on the posts over at the Lefty Guitar Trader Forum (my thanks to Jesse for providing a valuable service to the community), and I caught one that had a link to the online site of the Guardian newspaper. The Guardian had run an article about building your own guitar, mentioning people like Brian May, who had done it. I’ve read the article three times so far. The idea of trying to build your own, perfect guitar, is totally intriguing.

Now I’ll admit that I’m not sure how well I will do at it. But it’s something that worth trying, if only to learn something!

The article has a lot of links to other articles. For instance this one on building a solid body electric. And of course people video just about everything these days, including lessons on how to make a guitar.

Isn’t that beautiful?

I am seriously contemplating trying this. Hey, I might learn something. Actually I will learn something, even it I fail. And maybe I’ll have some fun doing it.

Regards

Wayne Borean

Friday September 3, 2010

Tags:

The Mad Hatter on September 2nd, 2010

A lot of ink has been spent discussing the Canadian Long Gun Registry. The term long guns covers rifles and/or shotguns in Canada. Pistols are covered under another act, and have been considered restricted weapons for years, making legal pistol ownership very rare in Canada. If you check National News Watch you’ll find a lot of Long Gun Registry articles. Buy any newspaper almost any day, and there will be at least one article, and probably editorial content as well.

In many ways the issue isn’t whether the Long Gun Registry actually does what it is supposed to do. Proponents and Opponents are tossing numbers all over the place, and as Mark Twain is reputed to have said, ‘Figures don’t lie, but liars figure.’ No, the real issue is the change of Canada’s social landscape caused by the migration from country to city, and it has changed immensely in the last fifty years.

When I was a kid, we all had guns. And I mean everybody. We had them. Our neighbors on all sides had them. When we went into town we meet people that my dad hunted with, who had them.

If we went to Toronto things were different. Toronto, the ‘Big Smoke’ or ‘Hogtown’ as it was less than affectionately known, was different. At the time it and Montreal were the only large cities in Ontario. In 1951 the population of Toronto hit 1,000,000, and by 1970 it had doubled to 2,000,000. For most people who lived in Toronto, hunting wasn’t a recreation. Using a gun for target shooting wasn’t a recreation either, unless you were rich enough to be able to afford joining a shooting club. Some were of course, but the average Torontoian wasn’t.

The city/country divide got wider as Toronto’s population rose further. The surrounding communities also grew. Thirty years ago it was still possible to hunt in Mississauga. Now you’d be hard put to find a plot of virgin land. The other communities surrounding Toronto grew as well. In the Township of Markham where we lived, Dad used to go hunting all of the time. Now, well, houses have covered most of the farmland, and most of the forests have been cut down.

The easy familiarity we Canadians once had with long guns is long gone. Even those who live in the country, at least in the southern part of Ontario, often have no experience with them. In the north though, gun ownership is still common.

Thus we have conflict. Most southern Ontario residents are terrified of guns. They don’t know how to handle them (except for those few who do hunt, or have served in the military or police). Those who grew up like I did, or live in the north, look at them in disbelief.

The conflict between country and city is in effect a conflict over behavior. You can’t safely shoot a gun in many municipalities. There’s just too much chance of hitting something or someone that you aren’t aiming at.

I don’t know if the Long Gun Registry is necessary or not. I do know that both sides in the debate seem more interested in lying, accusations, and political grandstanding, than in the best interests of the Canadian public.

A plague on both their houses.

Regards

Wayne Borean

Thursday September 2, 2010

The Mad Hatter on September 2nd, 2010

Some of the titles of articles about WebM have been hilarious. CNNTech has an article titled ‘Patent cloud looms over Google Web video plan‘ by Stephen Shankland. While the title is wildly inaccurate, the article is actually well balanced. But it does miss a couple of points. First, WebM is at present a software solution, and in over 90% of the world you cannot patent software. The only place the article might be topical is the United States – note that I said might. The Supreme Court of the United States is due to hand down a ruling in ‘Bilski” which could possibly wipe out software patents in the United States as well. If so, the so-called patent cloud becomes clean air. Of course the group, MPEG.LA, which is claiming that there are patent issues with WebM (previously known as VP8), has acted as a patent troll over H.264, which is why that codec hasn’t been more widely adopted. Like Microsoft and The SCO Group, they are prone to extravagant claims, and a total lack of proof. Also the company which originally developed VP8, the basis of WebM, has never been sued for patent infringement, so it appears likely that MPEG.LA is out of luck.

One of the real issues with WebM is a lack of hardware acceleration, which H.264 has on some chip sets. Intel has stated that it’s considering implementing hardware acceleration for WebM, which means that everyone else will follow. This will help in adoption of WebM, and it is possible that we’ll see manufacturers dumping H.264 hardware acceleration as no longer required.

And there is rising support for it. Mozilla wants WebM included in HTML5 and it is likely that Opera will back this. Microsoft probably won’t like it, and it’s certain that Apple won’t, Apple is a huge backer of H.264, and Apple President Steve Jobs appears to be unimpressed with WebM. The problem for both Microsoft and Apple is that both of their web browsers allow for plug ins, like Adobe Flash, so a WebM plugin for both browsers is quite possible. So even if Apple and Microsoft decide not to support WebM, someone else will using their browsers. This is really a no-win situation for both. Microsoft for years has dreamed of being the gatekeeper for video and audio on the web, collecting a small fee for each video or song played. Apple to a certain extent has been a gate keeper with the ITunes application, making billions of sales. A change in video codec could hurt both companies.

Videolan plans to support WebM with it’s 1.1 release, which is currently in beta. Viewcast is adding support to it’s Niagara video streaming box. Support from others is expected shortly. Apple and Microsoft will be late in announcing support, if they decide to do so at all.

*****

The upper part of this article was written in June. Due to various things, I’ve let it sit, and in many ways that was a good thing, because a lot has happened, and some of it is really important.

First, there is a report that the WebM codec ‘outperforms’ H.264. The report, and the response to it misses an important point. A new technology doesn’t have to be ‘BETTER’ than the old technology, it just has to appear to offer some advantages. Consider the switch from CP/M to Microsoft DOS that happened during the early 1980s. DOS did not offer any technical advantages of CP/M. In fact it wasn’t as good. But it had IBM backing it, and like many other people back then I though that IBM had to know what it was doing. It turned out we were wrong, but with IBM’s support, DOS ended up dominating the market.

In this case rather than IBM, it’s Google who is the big backer. It has been reported that YouTube (which is owned by Google) will be using the WebM Codec. Since YouTube is the most popular video site, that puts a lot of momentum behind WebM.

If WebM is even 90% as efficient as H.264, it will likely do well.

Second, H.264 is a proprietary standard. While proprietary standards have a long history, a proprietary standard which is in conflict with an open standard will loose unless it offers significantly more value. As mentioned above, if WebM is close to H.264 in performance, WebM will win.

Third, H.264 costs. Oh, the end user doesn’t see a separate charge on their invoice, but the manufacturer does. And when you are producing a high volume product, this can make an immense difference to your profitability. This won’t matter to Apple, who is one of the companies behind H.264, but it will matter to other manufacturers. Google has just given them a way to cut their costs significantly, and they’d be fools not to use it. After all, if you are manufacturing a competitor to the IPod, do you really want to be lining Apple’s pockets? Or Microsoft’s for that matter?

Fourth, while MSNBC (partially owned by Microsoft) thinks that a truce has been declared because MPEG.LA now says that use of the H.264 codec by websites that provide free video streaming will be free in perpetuity. This does nothing for the hardware manufacturers, who still have to pay, and have the most to gain from switching. While Microsoft and Apple won’t admit it, if the camera/camcorder manufacturers and the video device manufacturers switch, they won’t have much choice.

Why is this important? Simple. If you buy a camcorder, like my son’s Sony, and actually read the documentation, you’ll find that if you want to use the device to make money, you have to buy a separate license from MPEG.LA. Yes, I’m serious. If you attended an event, and recorded something newsworthy, legally you CANNOT SELL YOUR FOOTAGE unless you pay MPEG.LA. Admittedly the odds of them noticing, and coming after you for payment are low, but why would you want to take the chance, when a free option exists? For that matter, you paid for the camcorder, why should someone else have a right to limit what you can do with it?

The vast majority of consumers don’t know about this issue. When they are told, the typical reaction is shock.

In effect the MPEG.LA consortium could attempt to control video culture. I’m not saying that they want to, or plan to. But they could, and that would have a negative impact. Culture is supposed to belong to all of us, not to a for-profit consortium.

As a result WebM has my vote for ‘Disruptive Technology of the Year.’

Regards

Wayne Borean

Thursday September 2, 2010

Note 1: A lot of articles mention the patent issue. Patents are mostly an issue in the United States. Patent litigation is relatively rare in other countries. The United States Patent System is undergoing a variety of changes driven by recent court cases, including the infamous Bilski. It is quite possible that the MPEG.LA patents may be end up being limited, if say for example software patents are blocked. Also while MPEG.LA claims that their patents also cover WebM, they have at the present provided no proof that this is so. Since Video Codecs are essentially mathematical algorithms it is quite possible that any attempt to enforce the patents could lead to their invalidation.

Note 2: A lot of people have pointed out that there are no hardware accelerators available for the WebM Codec at present. While this is true, Intel, NVidia, AMD, and other manufacturers have stated that they will support hardware acceleration of WebM. It is not known how long it will take for new hardware which supports WebM to make it onto the market.

Note 3: The Bilski ruling has been issued, and while it did not directly address software patents, some parts of the ruling can be interpreted as not allowing them, and other parts appear to allow them. There is a lot of confusion over how Bilski will play out in the court system, because it was so vague. Patent lawyer Robert Plotkin wrote that Bilski will still allow software to be patented. It appears that this issue will end up before the courts again.

Tags: ,

The Mad Hatter on September 1st, 2010

My wife is an avid quilter, and has been for quite some time. Both of our fathers received special quilts which were designed based on their interests (my Dad’s quilt had a picture of his favorite dog, pool cues, and playing cards, her Dad’s included genealogy and church images).

Recently quilting has gotten a lot harder for her, as she had been hand sewing everything, and arthritis in her hands made sewing difficult (I probably shouldn’t mention this, she turns fifty in December). But we were able to pick up a special sewing machine, that was designed specifically for quilting, and with it she has been able to do things that had become impossible. And do them a lot quicker than she had been able to when every stitch was sewn by hand.

Needless to say, she’s flying right now. She’s been having such a good time, that she’s decided to start a quilting business, making personalized quilts to order, and hopes to have her own website up shortly. As a result our front room now has a long work table in one end, a set of shelves full of fabric boxes, thread boxes, and all sorts of other unknown (to me) things.

Needless to say things are getting interesting at our house. I’d never been all that interested in quilting before, but seeing the beautiful work that Heather has produced, has widened my horizons.

Oh, and as you may have guessed from the title, the name of her business is:

Moments In Time – Quilted By Heather

I’ll post a link to her website here when it is up.

Regards

Wayne Borean

Wednesday September 1, 2010

Tags:

I’ve been writing a lot about Technical Protection Measures (TPM) aka Digital Rights Management (DRM) over the last nine months, but one thing I haven’t covered is why some sorts of TPM appear to work, at least partially, and others are obvious failures. Since some appear to work (partially) people who don’t understand the technology and the market, think that all TPM systems should work. They ignore the failures, and what the failures are telling us.

The previous articles are:

1 – An invitation to Doctor Ficsor to explain the value to the citizens of Canada in ratifying the WIPO Internet Treaties

2 – Dr. Ficsor is wrong about many things – why should we believe him?

3 – Doctor Ficsor is wrong again

4 – James Gannon Presentation – Copyright Viewed By A Lawyer – Correct Legally But Wrong – Part 1

5 – James Gannon Presentation – Copyright Viewed By A Lawyer – Correct Legally But Wrong – Part 2

6 – James Gannon Presentation – Copyright Viewed By A Lawyer – Correct Legally But Wrong – Part 3

7 – Why Is Michael Geist In Favour Of Digital Rights Management/Technical Protection Measures?

8 – Digital Right Management and/or Technical Protection Measures Cause Climate Change

9 – Bill C-32 – The New Canadian Copyright Act

Disclosure: I filed a submission during the Canadian Copyright Consultation calling for the banning of Technical Protection Measures, a stand that was somewhat less than popular in many quarters. The reason that I did this is because I believe that the adoption of TPM in Canadian Works will cause widespread damage to Canadian Culture. My stance, and my refusal to back down, is one of the reasons that James Moore, the Canadian Culture Minister, has blocked me on Twitter.

Based on my dealings with James, I’ve come to the conclusion that he is either clueless, or that he has his orders, and he is going to follow them through come hell or high water. For those not familiar with Canadian Politics, the current leader of the Conservative Party of Canada, Stephen Harper, who is our current Prime Minister, is a reputed to be a control freak who runs the Conservative Party like a Kindergarten class. Of course this doesn’t mean that James Moore doesn’t believe in what he was doing when he drafted Bill C-32, or that either of the suppositions above is correct. There may other reasons that I haven’t thought of yet because of a lack of data (it has been reported by Michael Geist that the PMO ordered the ministers involved to ‘satisfy the United States’ – PDF of paper here).

Second Disclosure: As a programmer I was responsible for designing a couple of TPM/DRM systems about fifteen years ago. While I’m not the world’s biggest expert on designing TPM/DRM systems, I understand the basics of how they work, and why they are generally ineffective. If you don’t believe that they are ineffective take a look on The Pirate Bay at all of the software torrents that contain cracked versions of the software (by cracked we mean software that has had the TPM/DRM inactivated), or contain Serial Number generators (you don’t need to inactivate the TPM/DRM if you can devise a way of generating legitimate serial numbers)

Why Does TPM/DRM Appear to Work?

In some cases TPM/DRM does appear to function as it’s advocates claim. There are specific reasons that this happens:

1 – The product only works on one platform, such as a game console

2 – The TPM/DRM is ineffective enough that it doesn’t cause problems for the consumer

3 – What you are producing is something that the consumer has no choice in purchasing

4 – The product offers better value than the preceeding product

Considering item 1, if a game only works on a Playstation 3 (PS3) because of architectural issues, copies will also only work on a PS3. Since the vast majority of people don’t understand how microprocessors work, the lack of PS3 emulators on the market, or PS3 clones that are able to run PS3 games, is mistaken for effective TPM/DRM.

For an explanation why this is so, while I cannot claim to be the world’s greatest expert, I do have some experience of programming in Assembly Language. Assembly Language is a mnemonic system to enable a programmer to work directly with the processor itself. While most current Microprocessor operating systems are written using ‘higher level’ languages, Assembly is often still used for the real basics. If you own a PC compatible computer you may see a ‘BIOS’ screen, the BIOS or ‘Basic Input Output System’ is usually written in Assembly. Assembly is also used in specialty applications, your Microwave oven controller may use it for example. Assembly is the most powerful way to program, however it’s also the most difficult. It requires an intimate understanding of how the processor works, and is processor specific. Most software today is written using higher level, easier to understand languages, which means that it is easier to make the software work on more than one system (for example the excellent Videolan Player is available for Microsoft Windows, Mac OSX, GNU/Linux, and a wide variety of other operating systems, used on a wide variety of processors).

When you run an assembly language program through the Assembler, which is the program that turns Assembly Language into the appropriate sets of ONES and ZEROS for your processor (seriously – that is all that is in any program, a lot of ONES and ZEROS), you end up with a an executable file. Since each type of processor uses a different variation on Assembly Language, and has different features, an executable file designed to run on a Cell processor will not run on an X86 processor. Also porting an Assembly Language program from one computer to another is a difficult task, because of the differences between processors.

By comparison, the Java language was specifically designed to be capable of running on a wide range of microprocessors, running a wide range of operating systems. This means a programmer using Java can target a far wider range of customers than a programmer using Assembly Language, however the Java programmer will not be able to work as closely with the processor. Each language has advantages for certain situations.

Since the PS3 uses a modified IBM CELL processor, and your desktop computer probably uses some variation on an X86 processor (for example my laptop has an Intel Core 2 Duo), the two processors do not use the same Assembly Language, and what will run on one won’t run on the other. At least not without a lot of work, and usually a super powerful processor. You can use an emulator if you have a powerful enough processor, for example the VICE emulator for the antique Commodore C64 computer. But as I said, this requires a lot of processing power. The C64 computer ran at 1 mhz, and for VICE to emulate it well the required system is a Pentium 2 computer running at 333 mhz (call it 333 times as fast – it’s actually somewhat faster than that) or something more powerful.

Therefore to emulate the powerful Cell Processor based PS3 using an X86 processor based system, would take a very powerful computer, more powerful than anything available on the market at the present time. Seriously. The Cell Processor in the PS3 is a really powerful computer chip. There was actually one super-computer built using PS3 systems. Because of that there are no emulators currently available.

Since other systems are unable to run PS3 games at the present time, it appears to the uneducated that the PS3 TPM/DRM works reasonably well. You don’t expect to be able to play a PS3 game on your Mac or PC after all, so it’s not an inconvenience to not be able to do so.

Considering item 2, Digital Video Discs (DVDs) are protected by the Content Scramble System (CSS). The Content Scramble System is an example of an ineffective TPM/DRM. It was first broken in 1999, and later broken using brute force methods (DVD-CSS uses a 40 bit encryption key. Using a brute force approach a modern computer with a dual core processor can break the encryption by tossing numbers at it in seconds).

This means that DVDs can be played on almost any platform, irregardless of whether there is a legal player available. Programs such as Handbrake can be used so that you can shift video from a DVD to your computer hard drive for conveniences sake (for example if you need to travel, and do not want to carry your valuable DVD collection with you.

Breaking the TPM/DRM on a DVD is a trivial act. There are so many illegal software packages (at least they are illegal in the United States) that finding one takes very little effort. Also both Microsoft and Apple have licensed DVD-CSS, so any Apple computer with a DVD drive, or any PC running Microsoft Windows with a DVD drive, can play a DVD. And there are hundreds of brands of DVD player. Some game machines can also play DVDs, such as the Sony Playstation 2 and Playstation 3 (our first DVD player was a Playstation 2, which we still have), the Microsoft X-Box 360. We have three stand alone DVD players, a Playstation 3 console, two Playstation 2 consoles, seven laptops, and four desktop computers in our house, all of which have the capability to play DVDs. I generally don’t use my MacBook to play DVDs, I prefer using our upscaling DVD player and large flat screen TV (it’s easier on my eyes), but my wife and daughter both regularly watch DVDs on their MacBooks.

Because of the ability to use DVDs on so many different pieces of hardware, and of course the fact that it is so trivial to break the protection, many people aren’t even aware that there is any TPM/DRM system in use on DVDs. This makes DVDs very valuable, because of the ability to enjoy your favorite movie or TV show anywhere, anytime, including sitting on a park bench, or on an airplane.

Another example is the Fairplay DRM Apple developed for use in their ITunes music store. The Fairplay system allowed you to keep copies of your music on more than one computer, or on your IPod music player. It also allowed you to burn your music to a writable Compact Disc (CD). Since Compact Discs don’t use TPM/DRM, you could then ‘rip’ your Compact Disc, and end up with music which had the TPM/DRM stripped out.

Attempts by other companies to sell music using the Windows Media DRM system failed, because of the excessive restrictions imposed by the record labels. Consumers quickly learned that buying from Apple was a painless and pleasant experience, while buying from a store which used the Windows Media DRM meant that you got music which you couldn’t enjoy when you wanted to, where you wanted to, and sales of music which used the Windows Media DRM tanked.

Considering item 3, say for example if you owned a grocery store, and the next nearest grocery store was fifty miles away. Under those circumstances it would be far more expensive for your customers to go elsewhere. If you were charging $4.00 for a five pound bag of sugar, and your distant competition was charging $3.00 per bag, by buying from you the customer is seeing a significant cost saving, as it would cost your customers a lot more than $1.00 for fuel to visit your competitor (never mind how much time they would save).

However if your customer needed to visit the area where your competitor’s store is, say to visit relatives, it would make sense for them to visit your competitor, and buy sugar there, since they have already used the resources to get there. So TPM/DRM can appear to work when the customer has no choice about where to buy.

Of course entertainment isn’t like food. Food is a necessity of life, entertainment is nice, but you can do without it, or create your own, so there are no examples that I know of where TPM/DRM has worked because the consumer had option but to buy.

Considering Item 4, TPM/DRM can also appear to work when the new form offers significant advantages over the older form. When you compare VHS tapes to DVDs, DVDs are smaller (easier to store), more robust (the electromagnetic tape used in VHS was fragile), and gave far better picture quality. What you lost was the ability to record, which apparently was not all that important to many people.

Oh, and you soon had the option of playing DVDs on more than just one platform. You couldn’t stick a VHS tape into your computer and play it, but you could use your computer to play a DVD. Because DVDs offered so many benefits, widespread adoption was extremely quick. If DVDs hadn’t have offered all of those benefits over VHS tapes, the changeover either wouldn’t have occurred, or would have taken far longer.

And of course DVDs are less expensive to manufacture than VHS tapes, which is why there is such a large selection of good quality entertainment (I picked up a DVD containing some absolutely wonderful Warner Brothers cartoons at the local drug store for $5.00 Canadian, which is a fantastic deal for something I will watch over and over again).

Why Doesn’t TPM/DRM really work?

In other cases TPM/DRM doesn’t work as intended, and there are specific reasons that this happens:

There’s three major reasons why TPM/DRM doesn’t work.

1) All types of TPM/DRM can be broken

2) Restrictions that inconvenience the consumer drive the consumer away

3) The competition offers a better alternative

Considering item 1, this is something that non-programmers have a real problem with. Because programming is a mystery to them, the idea that someone can modify things to make them work differently isn’t readily apparent. To a programmer, it’s as clear as day.

Let’s look at some examples. About seven or eight years ago I did something I’ve wanted to do for a long time. I took a course in water color painting. When I walked in on the first night, I didn’t have a clue how to do anything with water colors. Oh, sure, I’d seen a lot them (I love used to love going to the Art Gallery of Ontario before my leg got really bad). But I didn’t understand how it worked. By the end of the course, eight weeks later, I was able to produce a half dozen paintings, with varying levels of skill. Sure, I’m no Bob Ross (Bob Ross used to do a TV show called ‘The Joy Of Painting), but they looked pretty good to me, and I had a great time learning how to do it.

It’s the same thing with programming. It’s really not that difficult to learn, though most people will never become super proficient at it (and my painting ability will never rival Vincent Van Gogh). Most people don’t know just how relatively simple programming is. Oh, if you are working on a huge project (say for example putting together Microsoft Windows) it can get really complex because of the shear size, but the basics are fairly simple. In fact programming is similar to making up a new recipe. You need certain things added, in a certain order, within a certain time to do certain things, and if you want to do something different, you may need to moves some things around, and possibly add or remove something else.

You can consider basic programming to be similar to the math that you learned in Primary School, while building a complete computer operating system would be closer to an engineer working out the stresses which your car undergoes when it hits a wall. But both start off with 1+1=2.

This is why there is such a huge push for anti-circumvention legislation, like the Digital Millennium Copyright Act. Many content distributors bought into the ‘TPM/DRM will prevent copying’ argument, and now that they’ve found that this isn’t true, they are panicking. To maximize profits they want to resell you everything you’ve ever bought, just like they were able to when the change over from Cassette Tapes to Compact Discs happened, or when the changeover from VHS Tapes to Digital Video Discs occurred. They would like to be able to charge you for moving your music from a Compact Disc to your IPod, or for streaming a video from one computer to another. They don’t understand that if they manage to do this, it will kill their sales. What is the use of buying something that you cannot use?

Considering item 2, what happens when you don’t treat a customer with care and attention? Easy, you end up with an upset customer. Say you needed to take a hotel room for the night, and it was infested with cockroaches. You’d probably complain to management. What if you ordered a steak medium rare, and it arrived well done? I’ve seen people walk out of restaurants when the food order was really wrong. Would you consider going back? Depends on how upset you are, and how badly you were treated.

What does this have to do with TPM/DRM? A lot. When Wal-Mart opened an online music store using Windows Media DRM, one of the problems that they had was that the TPM/DRM was so restrictive that it was driving the consumers nuts. Wal-Mart wasn’t supplying the customer what they wanted, which was music that they could listen to when they wanted to, where they wanted too, and their competitor Apple was.

Or think of the Blu-Ray copy protection system. If you don’t keep your Blu-Ray player connected to the internet, so that it can get the newest software updates, you can’t always play the newest movies. If you don’t have an internet connection, well, you have a problem.

And then of course there’s the problems with playing existing media, if a software update works in unexpected ways. There has been several instances when a software update made older Blu-Ray discs unplayable. While fixes were later issued, the inconvenience of being unable to watch what you want, when you want, frustrated a lot of consumers. After  all, that’s the whole reason for buying a Blu-Ray or DVD disk.

Considering item 3, with the wide adoption of large screen television sets, the DVD player manufacturers designed and started to manufacture and sell upscaling DVD players. These players took the standard DVD quality image, and made it cleaner and clearer on larger screens, for far less than the cost of a Blu-Ray player. Since DVDs are less expensive than Blu-Ray discs, and many people already had large libraries of DVDs, upscaling DVD players have sold really well. Oh, Blu-Ray players do provide a superior picture, but it’s not enough better to make the investment worthwhile.

The image quality with an upscaling DVD player is so good that with most smaller ‘large screen’ television sets, say those under fifty inches, it comes very close to matching Blu-Ray image quality. Remember that I said that DVDs were less expensive than Blu-Ray discs? I’ve started to see Blu-Ray titles in the bargain bins, while the same title in DVD is still selling at full price. At present Blu-Ray just doesn’t add enough value to out compete DVD. Not yet. Maybe not ever. The VHS to DVD switch over occurred relatively quickly. The DVD to Blu-Ray switch over appears to have stalled, and may never restart.

And of course they consider ‘pirated’ material as competition. Many companies claim that they can’t compete with piracy. Curiously Apple is able to do so, and does so very well. Apple has sold billions of music tracks, and will continue to sell billions of tracks, because they are giving the customer what they want, even though the customer could probably find the same material on a Torrent Site or on a Peer to Peer network.

Or consider Baen books. Baen is one of David Weber’s publishers, and every David Weber hardcover book from Baen comes with a compact disc, that contains electronic copies of all of David’s books published by Baen. The only restriction mentioned is that you are not free to sell the disc. According to the MPAA/RIAA/CRIA/BPI, etc. this is a suicidal business model, but Baen has been doing it for years, and David Weber regularly makes the New York Times bestseller list. Disclosure – while I’ve never meet David Weber, we know several people in common. I am a big fan of David’s books, and have bought every single book he has ever written, so yes, this is a plug. Go out and read some of his stuff, it’s damned good. Oh, and I have a stack of David Weber CDRom discs here :)

Again, it all comes down to value. Baen also has a Free Library, where you can download a wide range of books, written by many popular authors. This is valuable to readers who want to check out an author to see if they’ll like the authors books. It is valuable to Baen because if you know that you like what an author has written, you will buy more of his or her books.

Baen also often publishes the first five or six chapters of books online, before they are published. Again, this is valuable to readers, because they can check out the book, and see if it is going to be something they want to buy. A good example is Pat (P.C.) Hodgell. Pat has had a small but loyal following for years. When Pat moved to Baen, they talked to her about putting the first five chapters of Bound In Blood online, and she agreed. The result was that Bound in Blood sold out in record time! By putting the first five chapters online, Baen gave her much needed exposure. Disclosure – Pat is on my Live Journral friends list, she’s a really nice person, and I really enjoy her writing. I also recommend it to everyone who will listen. She is in the process of finishing another novel, which I can’t wait to read.

In closing, TPM/DRM partially work when they don’t inconvenience the consumer. I say partially, because any weak TPM/DRM is easily broken, in which case it is useless. Strong TPM/DRM doesn’t work. It causes too many problems for the consumer, and the consumer’s reaction is to walk away, and not come back. Therefore TPM/DRM isn’t the solution to low sales, it’s the cause. This may seem counter-intuitive, as after all, why would you buy something you could get for free?

Simple. It all comes down to value. Why would I want to buy something I don’t like? Easy, I don’t. And I get damned mad if someone tricks me into wasting money. I remember when I’ve been ripped off, and I avoid dealing with that company, or artist any more. TPM/DRM is a method of trying to force the customer to buy, no matter how bad the product is.

Good products that have TPM/DRM sell in spite of it. A good example being DVDs, sales of which really took off AFTER THE TPM/DRM WAS BROKEN. Assured that they could use their purchases as they wished, consumers have bought billions and billions of DVDs, helping to drive video production industry sales to record highs.

At the same time, Compact Disc sales have slumped. While Compact Discs do not use TPM/DRM, the current offerings from the RIAA member companies are so tepid, that they are driving customers away. The demise of the neighborhood record store, which the big labels contributed to, has also made finding good music even harder. The large box retailers like Best Buy and Wal-Mart stock only a limited selection, and their staffs are not well enough trained in what they are selling to help the customer find new artists (if you don’t believe me, go and check them out – it’s pretty sad). And of course the ease and convenience of the ITunes store, with it’s enormous selection, and it’s well designed recommendation software make shopping online far more satisfying than shopping in a big box store.

In short, the biggest problem facing the content distributors and artists at the present time isn’t piracy, it’s TPM/DRM. The promise of TPM/DRM has given the industry a false sense of security. They don’t see that the real problem is their product. Especially in a recession, consumers want and need value for their money. They can’t afford to buy twenty compact discs to find one that they like, and they won’t, but they’ll happily spend money on product that they enjoy. This is why when the third in the Toy Story franchise was recently released, it has done well in theaters, while things like Waterworld and Heaven’s Gate lost millions.

The way to increase sales is to provide your customer something of value. When the Japanese car manufacturers first started selling cars in North America, the North American companies didn’t take them seriously. The Japanese car companies delivered value to the consumer that the North American car companies were not willing to provide at the time, and captured a significant portion of the market. The same thing happened in the motorcycle industry, where the Japanese companies wiped out most of the North American and European manufacturers by providing a superior product at a great price.

The Entertainment Industry often claims that pirates think that everything should be free, and they’ve convinced a portion of the artists of this, which is wrong. To quote Mike Masnick from Techdirt.com:

Look, we all want content creators to get paid, we just think they should do it with smart business models, rather than by restricting content, pissing off fans and running to the government for greater protectionism.

Today the smart content creators, like the Tecno-Brega artists, are using a wider range of models to increase sales. Artists like Tom Smith (disclosure, I’ve known Tom for close to twenty years) use multiple methods of making sales. And they are making sales, and are doing BETTER THAN THEY EVER HAVE BEFORE.

One of the comments that James Moore made to me several months ago was that if  ‘artists didn’t want TPM/DRM applied to their works, they should deal with a different distributor who doesn’t use it.’ James conveniently ignored the issue of systems, like the Blu-Ray TPM/DRM where opt-out provisions were promised, but still have not been delivered. So how does this deliver the artist choice, and how does it deliver value to the consumer?

Meanwhile, sites like VODO deliver good value. I love Vodo. It has introduced me to some very talented creators, who I would never have heard of otherwise. Tonight I plan to sit down and watch ‘The Yes Men Fix The World.’ Yes, it’s a free download, and it looks really funny.

Regards

Wayne Borean

Wednesday September 1, 2010

Tags: , ,

The Mad Hatter on September 1st, 2010

I’ve been hanging around the ‘Balanced Copyright For Canada‘ Facebook group recently. The name of the group is a misnomer. Balance has nothing to do with what the founders of the group intend. In fact the impression that I get is that they think that the ACTA treaty is too lenient.

And curiously those who supply most of the replies really do not seem to have been educated in copyright law. In fact I’m willing to bet that less than one in ten have read Bill C-32, based on the comments I’ve read.

There’s also of course a website, which lists a board, which is heavily weighted toward the corporate side of the street.

John-Paul Ellson – Chair of the Canadian Council of Music Industry Associations

Stephen Ellis – President and CEO of Ellis Entertainment Corporation

Stephen Stohn – President of Epitome Pictures Inc.

Jeff Rogers – Music Director with Aux.TV

Laura Nenych – was the Director, Legal and Business Affairs at EMI Music Canada/Capitol Records/Virgin Records.

Grant Dexter – on the Board of Directors of the Canadian Independent Music Association (CIMA) and the Foundation to Assist Canadian Talent on Record (FACTOR)

Bernie Finkelstein – founder of True North Records, now president of Finkelstein Management Company

John Cotter – Partner at Osler, Hoskin, Harcourt

Steven Ehrlick – partner at Stohn Hay Caffazo Dembroski Richmond LLP

Richard Owens – counsel at Stikeman Elliott (see previous article)

Rob Brooks – EMI Records

Janis Nixon – Universal Music Canada

*****

Like wow man! Who doesn’t work for the ‘Entertainment Industry’?

Roger Mooking – Executive Chef (he appears on TV according to the blurb)

Andy Stochansky – Singer/Songwriter

So the majority of the board doesn’t represent the artists viewpoints. Note that I’m not saying that there is anything wrong with representing your company. I just have an issue when you represent your company, but pretend that you are representing artists, which Balanced Copyright tries to do.

As to the panics which are going on in the Facebook Group, it seems that the vast majority of the people in the group have only a limited knowledge of what they are actually doing. They think that they are selling music, when what they are really doing is supplying entertainment. As a result they are looking for profits in the wrong places, and this is causing them problems. Artists who understand the business do better financially than those who don’t of course, because they know where their earnings really come from.

It’s like an automobile dealership. If you ask at a dealership, they will tell you that they sell cars. This is incorrect – what they actually supply is personal transportation devices and services for them. Seriously. I can go to my local Ford Car dealership, and buy a truck. A truck is not a car. Nor is a minivan, or an SUV. The sales person you talk to knows that they sell more than cars, and will actually ask what you need, but they say they sell cars if you ask, which is only partially true. Oh, and of course they are quite happy to service your car, and sell you parts for it, but they won’t mention this when you ask what business they are in, and that lack of attention to the parts and service end of the business is why Canadian Tire does so well.

In closing, I’d like to refer you to a couple of interesting posts I’ve found:

Serving the Public by Laurel Russwurm

Zeropaid Interviews Russell McOrmond – Part 1 at Zeropaid

An Interview with Peter Keleghan – TV-Eh

Future Tense: A Pirate’s Life For Whom by David Gerald

Clay Shirky’s COGNITIVE SURPLUS: how the net lets us share and do more than ever by Cory Doctorow

Form Letter from Heritage Minister James Moore by Russell McOrmond

Which ebook sellers will allow publishers and writers to opt out of DRM? by Cory Doctorow

Check them out, there’s some really interesting viewpoints expressed.

Regards

Wayne Borean

Wednesday September 1, 2010

Tags:

The Mad Hatter on August 31st, 2010

A while back I predicted that the Creative Commons Licenses would come under attack, as they give the artist tools that they can use to market themselves, and avoid having to become captives of the ‘Content Distribution Industries.’ That was an easy prediction to make. The Corporate Welfare Bums of the so called ‘Entertainment Industry’ had already been attacking new methods of distributing content, all of the way back to the historical attacks on the printing press.

But the ‘Entertainment Industry’ is for the artists you cry. After all, they’ve said that they have the artists best interests in mind!

Sorry. I’m a cynic. From what I can see their only interest is making as much money as possible, for as little effort as possible. There’s nothing wrong with making money. The problem is when anti-competitive means are used to block someone else from making money.

Consider the lawsuit which forced Internet Service Providers to block The Pirate Bay in Italy. It’s the equivalent of blocking your neighbor’s lane by flooding it, so that he can’t deliver his harvest to market, leaving all of the sales to you, and allowing you to raise your prices to the maximum the market will bear.

A similar thing is happening to the Creative Commons Licenses. The Czech government is working on updating their copyright laws. A leak of the proposed draft showed that:

The leaked draft of the copyright bill would put a whole new set of restrictions on public licensed materials (licenses include Creative Commons). Under the draft text, anyone who wants to use a public license must report to a copyright collective administrator. The administrator would then review the work in question and the creator would have to prove that he or she has created that work in the first place. Then, and only then, can a creator legally use a public license of their choice. (Thanks to Zeropaid).

A discussion of the new Czech law was carried out at TechDirt, where some really amazing comments were made. With no evidence that it had ever happened, a series of people defended the draft Czech legislation starting with:

Am I understanding this correctly – the Czechs want to introduce a law that prevents people who don’t rightly own their content (i.e. plagiarists) from using a public license? Is that it? So how is this an attack on the options for creators? It appears to me that this is a sensible proposal to strengthen the position of legitimate artists and make it harder for the rip-off merchants. (Italics added).

Note that there is no proof that this has ever happened. No wait, there is proof! Chris Castle, an attorney who specialized in Copyright Law tried to put Hey Jude under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. (Google Cache version is here in case Chris suffers an attack of good sense and removes the post – I also have an electronic copy backed up as evidence).

In simple terms, the only known case of this happening, occurred when a copyright attorney decided to prove it could be done. Rather than attacking the Creative Commons, Chris should be asking why the Czech Republic would suddenly want to change copyright law so drastically, and in ways that conflict with the International Obligations. Someone involved in putting together the draft bill had to have reason to believe that it was important to add this to the bill, which means that someone else had to have talked to him or her about the non-issue. Who would do this?

Simple. The Corporate Welfare Bums of the Entertainment Industry. The same people who would rather that the Federal Bureau of Investigation in the United States pursue copyright cases, rather than important things like Identity Theft. The same people who are attempting to block artists from using new business models like Torrent Sites, so that the consumer has no other place to get their entertainment. The same companies who claim to care about the artists, but regularly cheat them. The same people who encourage their representatives to use Lies of Omission so that citizens don’t know who is being represented in blog posts arguing for anti-consumer legislation to be introduced.

And then of course we have The American Society of Composers, Authors and Publishers sending a letter to it’s members asking for money to use to lobby against the Creative Commons Licenses, and when they are called on the issue, saying that they don’t want to talk about it. ASCAP is a collection society, which supposedly works for the artists, however in common with other collection societies it now appears to believe that it owns the artists, because it is trying to block them from maximizing their earning potential in ways that ASCAP does not make any money from.

This is just the start of the attack on the Creative Common Licenses. It is similar to the attacks that have been made on the Free and Open Source Software licenses over the last ten years, and made for the same anti-competitive reasons.

Regards

Wayne Borean

Tuesday August 31, 2010

Tags:

The Mad Hatter on August 30th, 2010

We’ve heard many predictions over the years about the impending death of Microsoft, Intel, AMD, and other big players in the computing world. There’s always some new technology on the horizon that could be a game changer. In most cases the new technology is over hyped, and never meets the expectations that the Public Relations people push. Still writers like myself continue to follow these new technologies. We have to. It’s never possible to be certain whether the new development is going to be a disruptive technology, or a flash in the pan (the term ‘a flash in the pan’ goes back to a primitive firing technology used on early guns – sometimes it would burn (flash) without igniting the gunpowder in the firing chamber, and thus the gun would not fire).

A recent article from Semi-Accurate is about the possible adoption of one potentially disruptive technology. Apparently there is a rumor going around that FaceBook is considering using ARM processors in their new Oregon Data Center.

Currently commodity (inexpensive) servers use the X86 architecture, which is the same basic architecture used in most personal computers, including those made by Dell, HP, Apple, Acer, ASUS, etc. For those without a technical background, servers ‘SERVE’ data, whether to websites, or directly to personal computers, or to other servers. Companies like Facebook or Google can require tens of thousands of servers to run their websites. Even using very inexpensive hardware, the costs for a large website can be incredible, so large sites like these are always looking for better (less expensive) options.

X86 technology has changed a lot since the first X86 chips were introduced in 1978. Over the years developments have lead to faster and faster processors, better power management, expanded capabilities, etc. Attempts to develop competing architectures such as the Itanium, have floundered on the rocks due to the massive popularity of the X86 processors. While the X86 technology has had, and still has, a lot of issues, it works, there’s a wide range of available software for it, and, well, change is disruptive. For many people changing to another technology just isn’t worth the risk.

At the same time, the ARM series of processors has also been a success. While it isn’t used in desktop computers, there are a few NetBooks built on the ARM platform. But where ARM really shines is in Cell Phones and other portable devices where low power consumption is a necessity. Virtually every Smart Phone in existence uses an ARM core of some sort, including the IPhone, and all of the Android phones. Apple’s IPad also uses an ARM core, as do a lot of other portable devices. Like the X86 architecture, the ARM architecture is continually evolving.

While older ARM processors were just not capable enough to be used in servers or personal computers, the ARM architecture has been evolving at a fast pace, and if it has evolved to the point where it is economically feasible to use it in servers, it could be a real game changer.

The reason why ARM is so intriguing as a server core is power usage. If the low power requirements of the ARM design could be used in servers, it could hugely impact the bottom line of large server users. Facebook uses a lot of servers, and their electricity costs are a significant portion of the company’s cost structure. Using ARM processor based servers could cut those costs dramatically, assuming that the newer ARM processors are suitable for use in servers. This would hurt Intel, the biggest manufacturer of X86 processors, badly.

It would also have negative implications for Microsoft. Microsoft Windows is X86 specific. While Microsoft at one time did offer versions for other processors, they no longer do so, and it would be extremely difficult to make it work on ARM. The operating system that Microsoft does offer for ARM, Windows Mobile, is unsuitable for use in servers (it was originally designed as a competitor to Palm OS, and later modified to become a Cell Phone OS).

Currently Facebook is using a modified Linux/Apache system, like almost all large websites on the net. The Linux kernel already run on the ARM processors (Android phones uses a modified Linux system). Apache, the most widely used server software, would be relatively easy to port to the ARM architecture. There are no technological blocks to moving to ARM for Facebook (or for that matter, Google), assuming that ARM can handle the workload.

So the question is, has ARM evolved enough to make it feasible for Facebook to switch? I don’t know. If it has though, it could conceivably cause a shakeup of epic proportions.

Regards

Wayne Borean

Monday August 30, 2010

Tags:

The Mad Hatter on August 30th, 2010

Please Note: The Header Has Been Modified – Please Read It!

The largest copyright pirates are the large corporations, particularly in the content distribution business. Yes, those companies who scream the loudest that their customers are ‘pirating’ movies, songs, books, etc. In this series, we are going to look at cases where these companies have engaged in large scale copyright infringement, or in other ways have been ripping off artists.

In all cases I will be working with published information. It is possible that this information may not be up to date, or may not accurately reflect the current status of the situation. If I am supplied documentary evidence which shows a different status, I will publish an update. In cases where a lawsuit ensued, and the settlement was sealed, I will not update the published information, unless I am provided with:

1) A copy of the settlement
2) Permission to publish the settlement

While I realize this may cause problems for one or more of the parties involved, I believe in only publishing things I can reference, so that those who read this have an evidence trail to follow.

Note that the above text will appear in every article, if you’ve read it once, feel free to skip down to the divider.

*****

Why would I pick on the RIAA? Simple. I believe Janis Ian. I believe her because I’ve heard the same story from other Major Label artists. Going back to Janis’s article The Internet Debacle: An Alternative View she says:

Costing me money? I don’t pretend to be an expert on intellectual property law, but I do know one thing. If a music industry executive claims I should agree with their agenda because it will make me more money, I put my hand on my wallet…and check it after they leave, just to make sure nothing’s missing.

Does this sound like someone who’s happy with her treatment by the Major Labels? And a further comment later in the article:

Again, from my personal experience: in 37 years as a recording artist, I’ve created 20+ albums for major labels, and I’ve never once received a royalty check that didn’t show I owed them money.

Another common complaint I’ve heard from a wide variety of artists.

In simple terms, the RIAA member companies (Major Labels) are ripping off the artists who are their suppliers. Is it any wonder that acts like Nine Inch Nails have abandoned the labels to do their own promotions, and offer free downloads of their music directly from their website (and also from The Pirate Bay) under a creative commons attribution non-commercial share alike license?

So why do the RIAA member companies expect the artists to support them? Oh, they have received some support. Mostly from artists who are older than I am, and possibly don’t understand the new ways of making money. Old folks like Don Henley (63 years old), Randy Bachman (66 years old),  John Mellencamp (58 years old), Bono (at 50, the young turk) don’t get it. Even though they’ve never made money from the record companies anyway – only from touring and selling merchandise, they don’t understand that they are being ripped off. It is somewhat reminiscent of the stories you hear about battered wives going back to their abusers.

Take a look at a statement that Warner Music sent to Tim Quirk of To Much Joy, and read Tim’s comments. His final comment:

***** Of course, these two possibilities are not mutually exclusive – it is also possible that labels are evil and avaricious AND dumb and lazy, at the same time.

got me laughing so hard I nearly fell off the couch. I also suggest reading Mike Masnick’s article about Tim’s statement.

You’re probably shaking your head. This guy has got to be nuts. There’s no way something like this would be allowed. If you are thinking that you should read Steve Albini’s article The Problem With Music. And ask yourself this – why would so many artists, be complaining if the RIAA member companies weren’t ripping them off?

The problem with ripping people off, is that word does get out. And the younger generation of artists doesn’t want to get taken the same way. To quote Mike Masnick:

Today, however, the opportunities for the young, fledgling songwriter to build a following, build a business model and make a living have grown tremendously. Ask Jonathan Coulton. Or Corey Smith. Or Matthew Ebel. Or Moto Boy. Or any one of thousands of other songwriters who didn’t go the major label route, but have figured out ways to make a living (or better) that simply would not have been possible just a few years ago.

This doesn’t help the older artists, who were forced to hand over their copyrights to the labels as part of getting signed. Remember earlier when I said the older artists possibly don’t understand the new way of doing business? Maybe that isn’t the case. I’ve recently begun to wonder if some of recent string of complaints about the internet weren’t paid for by the labels. After all, if you’ve been a star for years, but not making any money, you have to have something to retire on. Not everyone can continue doing music into their seventies or eighties like the Rolling Stones.

Regards

Wayne Borean

Monday August 30, 2010

Tags:

Here’s the second of Janis Ian’s articles in the Internet, and it’s effect on the Music Industry. Read it and ask yourself, why haven’t I heard of this before? And yes, I do have permission to publish this, at the bottom of both articles she has written:

You are welcome to post this article on any cooperating website, or in any print magazine, although we request that you include a link directed to http://www.janisian.com and give Janis Ian writer’s credit!

Hey, I’m more than happy to give Janis writer’s credit! And my thanks for all of the hard work she did.

So from here on in, you are reading Janis Ian’s ‘Fallout: A Follow Up To The Internet Debacle’

Regards

Wayne Borean

Sunday August 29, 2010

*****

Fallout: A Follow Up To The Internet Debacle

Originally published August 1, 2002

I. I am out of my depth

Quite frankly, when I spent three months researching and writing “The Internet Debacle” for Performing Songwriter Magazine, I wasn’t planning to become part of a “cause”. I assumed that some of the magazine’s 35,000 subscribers might read it, and a few might email me about it. I’d been writing articles for “Perfsong” since its inception, and had never gotten more than a couple of emails in response to any of them. So I went into it blind.

I had no idea that a scant month later, the article would be posted on over 1,000 sites, translated into nine languages, and have been featured on the BBC, in USA Today, and a host of other press.

The article came out eight weeks ago, and once we saw the reaction, we posted it on my own website soon after. In the past twenty days I’ve received over 2,200 emails from unique senders (people who’ve never been to my site before). I’ve answered every one myself, getting an education I never intended to get in the process. I’ve corresponded with lawyers, high-schoolers, state representatives, executives, and hackers. And I’ve felt out of my depth for a good portion of it.

I am in no way qualified to answer most of the questions I received, though I did my best, or referred them to someone else for discussion. The issues here are much, much bigger than I can encompass. I only wrote about downloading, record companies,and music consumers; within a few days, I found myself trying to answer questions like “Who owns the culture?” for myself. Length of copyright, fair use on the web, how libraries are being affected – these are all things I hadn’t given much thought to before.

When I began researching the original article, I was undecided as to whether downloading was wrong, but the more I researched, the more I reached the conclusions stated in “The Internet Debacle.” I’ve had only a few weeks since the first article was published, and I’ve been on the road the entire time, so I haven’t had the opportunity to research most of these questions. I want to thank Jim Burger and other attorneys and fans who kindly sent me articles and court cases to read off-line, while I was sitting in the car en route to the next city.

Do I still believe downloading is not harming the music industry? Yes, absolutely. Do I think consumers, once the industry starts making product they want to buy, will still buy, even though they can download? Yes. Water is free, but a lot of us drink bottled water because it tastes better. You can get coffee at the office, but you’re likely to go to Starbucks or the local espresso place and bring it back to the office with you, because that coffee tastes better. When record companies start making CD’s that offer consumers a reason to buy them, as illustrated by Kevin’s email at the end of this article, consumers will buy them. The songs may be free on line, but the CD’s will taste better.

II. My current conclusions

In an article for Newsweek, Steven Levy writes:
“So why are the record labels taking such a hard line? My guess is that it’s all about protecting their internet-challenged business model. Their profit comes from blockbuster artists. If the industry moved to a more varied ecology, independent labels and artists would thrive – to the detriment of the labels… The smoking gun comes from testimony of an RIAA-backed economist who told the government fee panel that a dramatic shakeout in Webcasting is ‘inevitable and desirable because it will bring about market consolidation’.” ["Labels to Net Radio: Die Now", Steven Levy in Newsweek, July 15, 2002.]

There are, as I see it, three operative issues that explain the entertainment industry’s heavy-handed response to the concept of downloading music from the Internet:

Control.
The music industry is no different from any other huge corporation, be it Mobil Oil or the Catholic church. When faced with a new technology or a new product that will revolutionize their business, their response is predictable:

  1. Destroy it. And if they cannot,
  2. Control it. And if they cannot,
  3. Control the consumer who wishes to use it, and the legislators and laws that are supposed to protect that consumer.

This is not unique to the entertainment industry. This mind-set is part of the fabric of our daily lives. Movie companies sued consumers and hardware manufacturers over VCR manufacturing and blank video sales, with Jack Valenti (Motion Picture Association of America chairman) testifying to Congress that “the VCR is to the movie industry what the Boston Strangler is to a woman alone at night” – and yet, video sales now account for more industry profit than movies themselves!

When Semelweiss discovered that washing your hands before attending a woman in childbirth eliminated “childbed fever”, at a time when over 50% of women giving birth in hospitals died of it, he was ridiculed by his peers, who refused to do it.

No entrenched model has ever embraced a new technology (or idea) without suffering the attendant death throes.

Ennui.
The entertainment industry is still operating under laws and concepts developed during the 1930′s and 1940′s, before cassettes, before boom boxes, before MP3 and file-sharing and the Internet. It’s far easier to insist that all new technologies be judged under old laws, than to craft new laws that embrace all existing technologies. It’s much easier to find a scapegoat, than to examine your own practices.

As they say, “You can’t get fired for saying no.”

The American Dream.
The promises all of us are made, tacitly or otherwise, throughout our lives as Americans. The dream we inherit as each successive generation enters grade school – that we will be freer than our grandparents, more successful than our parents, and build a better world for our own children. The promises made by our textbooks, our presidents, and our culture, throughout the course of our childhoods: Fair pay for a day’s work. The right to leave a job that doesn’t satisfy, or is abusive. Freedom from indentured servitude. The premise that every citizen is allowed a vote, and no one will ever be called “slave” again. The promise that libraries and basic education in this country are free, and will stay so.

These are not ideas I came up with on the spur of the moment; this is what we’re taught, by the culture we grow up in.

And of everything we are taught, one issue is always paramount – in America, it is the people who rule. It is the people who determine the government. We elect our legislators, so they will pass laws designed for us. We elect and pay the thousands of judges, policemen, civil servants who implement the laws we elect our officials to pass.

It is the promise that our government supports the will of the people, and not the will of big business, that makes this entire issue so damning – and at the same time, so hope-inspiring.

When Disney are permitted to threaten suit against two clowns who dare to make mice out of three balloons and call them “Mickey” as part of their show, the people are not a part of it. When Senator Hollings accepts hundreds of thousands of dollars in campaign contributions from entertainment conglomerates, then pretends money has nothing to do with his stance on downloading as he calls his own constituents “thieves”, the people are not involved. When Representatives Berman and Coble introduce a bill allowing film studios and record companies to “disable, block or otherwise impair” your computer if they merely suspect you of file-trading, by inserting viruses and worms into your hard drive, it is the people who are imperiled. And when the CEO of the RIAA commends this behavior as an “innovative approach to combating the serious problem of Internet piracy” [Hilary Rosen, in a statement quoted by Farhad Manjoo, Salon.com June 2002], rather than admitting that it signifies a giant corporate step into a wasteland even our government security agencies dare not enter unscathed, the people are not represented.

III. A hopeful thought

“If classroom copying is sharply curtailed, if we give someone a software patent over basic functions, at some point the public domain will be so diminished that future creators will be prevented from creating because they won’t be able to afford the raw materials they need. An intellectual property system has to insure that the fertile public domain is not converted into a fallow landscape of walled private plots.” [James Boyle in the New York Times, March 31, 1996.]

I said that the research and information I’ve received over the past three weeks has made me hopeful, and I meant it. Because I know that although RIAA and their supporting companies can afford to spend 55 million dollars a year lobbying Congress and in the courts, they cannot afford to alienate every music buyer and artist out there. At that point, there will be a general strike, make no mistake. Just one week of people refusing to play the radio, buy product, or support our industry in any way, would flex muscles they have no idea are out there.

And I know that although businesses can spend unlimited dollars on campaign funding, only the people can elect a government. I believe that to a politician, no amount of lobbying money is worth the price of being voted out of office.

That, my friends, is why I have hope. Because I know that in America, votes count. Because I know that if enough people understand this issue, and vote accordingly, right will win. Legislation will be enacted that takes the will of the people into consideration, and favors their right to learn over Disney’s right to control. Internet radio, currently in peril, will go offshore and out of the country if necessary, so audiences can hear thousands of songs instead of a narrow playlist. The RIAA will become a small footnote in the pages of Internet history, and the people will have triumphed – again.

IV. A modest proposal for an experiment that might lead to a solution:

“The record companies created Napster by leaving a void for Napster to fill.” [Jon Hart and Jim Burger, Wall Street Journal www.WSJ.com April 2, 2001]

1. All the record companies get together and build a single giant website, with everything in their catalogues that’s currently out of print available on it, and agree to experiment for one year.

This could be the experiment that settles the entire downloading question once and for all, with no danger to any of the parties involved. By using only out of print catalogue, record companies, songwriters, publishers and singers won’t be losing money; the catalogue is just sitting in storage vaults right now. And fans can have the opportunity to put their money where their mouths are; if most people really are willing to pay a reasonable price for downloaded music, traffic on this site should be excellent. If most people really are downloading from sites like Napster because there’s so much material unavailable in stores, traffic on this site should be unbelievably good.

2. The site offers only downloads in this part of the experiment.

Since all the items on my proposed site are unavailable on CD, there’s no need to invest time and money linking to sites (or building record company sites) where consumers can buy them on a CD. This will also ensure that the experiment stays pure, and deals with only downloading. It would also preclude artists like myself from offering downloads of material available on CD’s, skewing the results.

3. Here’s where the difficult part comes in. All the record companies agree that, for the sake of the experiment, and because these items are currently dead in the water anyway, they’re going to charge a more-than-reasonable price for each download.

By “reasonable” I’m not talking $1.50 per song; that’s usurious when you can purchase a brand-new 17-song CD for a high price of $16.99, and a low price of $12.99. I mean something in the order of a quarter per song. I read a report recently showing that in the heyday of Napster, if record companies had agreed to charge just a nickel a download, they would have been splitting $500,000 a day, 24 hours a day, 52 weeks a year.
Record companies would have to agree that there’d be no limits on how many songs you could download, so long as you were willing to pay for each one; this is a major reason their own sites haven’t been more successful.

Keeping the rate that low would:

  1. Encourage consumers to use the site, even those of us for whom downloading with a modem is time-consuming and tedious.
  2. Spread a lot of great old music around – and music, like all art, stands on the bones of those who’ve gone before. One of the big problems with so much catalogue out of print is that whole generations are growing up never having heard the “originals”, but only the clones. It’s always better to build on the real thing.
  3. Do a great deal to repair the record companies’ credibility in the eyes of consumers – in fact, it could be made to look like a gift of gratitude for all the support consumers have shown over the years! And while I know this may not seem important to the corporate model right now, it will become increasingly important as the world continues to shrink, mistrust of large business grows, and more and more people go back to “brand loyalty”. If Sony are being reasonable, and BMG are not, sooner or later the Sony brand will conquer the market, and BMG will have to fall into line or fall out. That’s capitalism at its best, isn’t it?

4. Last but not least, the monies received would be portioned out fairly. I’m no economist, but the model might read something like this:

  1. The record companies would bear the brunt of the costs involved in creating the site. There are plenty of ways for them to make money from this experiment, whether it works or not, and the massive exposure of their out of print catalogue, with a little attention to which albums receive the most downloads, could create a whole new sub-industry in a short time. It’s good for them to share, and to pool their resources; if nothing else, it will stop their constant bickering for a while.
  2. A reasonable (there’s that word again) amount would be deducted off the top of each download to pay for costs. This deducted amount would not, as is traditional, be borne completely by the artists or their heirs. It would be shared by all parties concerned – companies, singers, writers. Limits would be put on costs, so companies couldn’t divert funds to pay their normal operating costs. And the accounts would be published on the website monthly, open for inspection by anyone. If you did this, they could even set up the initial experiment as a non-profit, and deduct the cost of putting up the site! Record companies would not be allowed to charge for storage fees, artwork, free goods to Guam; consumers could begin to trust them again.
  3. From that point on, share and share alike. Let the record company, the artist, the songwriters and the publishers split the take equally. Don’t laugh! The costs of that album have already been paid, no matter what they tell you, and the only cost associated with this is putting the stuff on line, then maintaining the site itself. And again, the stuff was just sitting in storage; they weren’t expecting any earnings from it. The songwriters, who traditionally get paid more than the singers, would be fairly compensated and have nothing to complain about. And the singers, for once, would be paid for the works they’d recorded.
  4. In an ideal world, several different types of downloading formats would be available – wav. files, MP3 files, Ogg Vorbis files. Maybe you’d charge a tiny bit more for a higher sampling rate. And like the record companies, any companies owning the software for these downloads would donate their software for the sake of this experiment, with future terms to be negotiated later if it succeeds.

    What a great way for consumers to decide which one they like! What a great way for software companies to prove that theirs is better!

Imagine a different kind of musical Internet
There are all kinds of other protocols you could implement once you knew whether this worked. For instance:

  • Imagine an Internet where there’s one giant music site, easily accessible to anyone with a modem and computer. The site offers downloads at reasonable prices for everything and anything ever recorded, and links you back either to direct sales, or to other sites where you can purchase the music in CD, DVD, or other formats. Wouldn’t it be great to search under an artist’s name and literally be able to hear everything they ever did?
  • Links could be made from the artist and their work to press articles, streaming videos (I know, I know, but until we can all copy a stream to DVD as easily as we can from the TV to a video, it’s a non-issue), special artwork, interviews, movies, concert footage, even guitar lessons.
    Live cams could show artist’s concerts, from anywhere in the world, giving fans who can’t go to Japan the opportunity to see how the concert is different there. Venues that maintain live cams could have their own sub-websites, and charge a fraction of the cost of going to a concert for these. They could even be coupled with tours of the surrounding area, interviews with local fans and artists, and the like. Who knows – the music industry might actually wind up educating an entire global generation. It won’t affect concert sales, because people who go to a concert know they’re getting something very different from sitting at home watching it on a screen. Otherwise, MTV and VH-1 would have put theaters out of business years ago.
  • Last and most important, artists and consumers could feel like they were a part of something bigger than themselves, and actually become partners with the music industry. And that industry, instead of responding with Draconian measures and safeguards, could feel like they were actually a part of the community – helping to further the artistic and intellectual resources of this country, and of the world.

America has always exported its culture; that’s our number one route into the hearts of the rest of the world. Instead of shutting that down, let’s run with the new model, and be the first and the best at it. It’s a brave new world out there, and somebody’s going to grab it.

“The Internet Debacle’s” effect

And now, on to the fun stuff:

Emails received on this subject: 1,268 as of July 30, 2003 (does not include message board posts)

Number of times the article has been translated into other languages: 9. (French, German, Chinese, Japanese, Italian, Spanish, Portuguese, Russian, Yugoslavian.)

Times AOL shut my account down for spamming, because I was trying to answer 40-50 emails at a time quickly and efficiently: 2

Winner of the Put Your Money Where Your Mouth Is award: Me. We began putting up free downloads around a week after the article came out.

Change in merchandise sales after article posting (previous sales averaged over one year): Up 25%

Change in merchandise sales after beginning offering free downloads: Up 300%

Offers of server space to store downloads: 31

Offers to help me convert to Linux: 16

Offers to help convert our download files from MP3 to Ogg Vorbis: 9

Offers to publish a book expose of the music industry I should write: 5

Offers to publish a book expose of my life I should write: 3

Offers to ghost-write a book expose of my life I shouldn’t write: 2

Offers of marriage: 1

Number of emails disagreeing with my position: 9

Number of people who reconsidered their disagreement after further discussion: 5

Interesting things about the emails: All but 3 were coherent. Of those, one only seemed to be incoherent, but was in fact written by someone who spoke no English, and used Babblefish.com as a translator. (Sample: “I love your articles and play your music for my babies” became “I love babies and want to touch your articles.”)

Silliest email: A disagreeing songwriter who said he was going to download all my songs, burn them to CD’s, and give them away to all his friends. Thank you!

Biggest irony: I’m writing this on a Sony Vaio laptop that came with my first ever CD burner, and easy instructions on how to copy a CD or download a file.

And from the emails:

“Several years ago the music industry reached an agreement with CD manufacturers to receive a royalty on blank, recordable CD’s to compensate for the effects of copying music.. the recording industry is receiving a royalty for the “Audio” CD so that it can be used for copying music, taking the money, and then turning around and complaining that the CD is being used to make “unauthorized” copies. Now what is up with that? make up your mind!” (bohannon)

“…America On Line became so prominent by sending out CDs of their product via direct mail. Their growth rate quickly exceeded the capacity of their infrastructure, but that problem does not affect the music industry: they have the infrastructure. Why in the world do they not sign more small artists to a one-record deal, with “first-dibs” rights guaranteed to the record companies, for a comparatively small fee to the artist for the first record? They could send out CDs just the way AOL does, except with maybe 20 cuts per CD, of different artists, mailed quarterly? Eighty good artists per year, in your mailbox. If only one catches fire, the record company exercises their “first dibs” option, the artists can’t bolt to a different label, and they get signed for a more standard record deal. Anyone who doesn’t catch on gets dropped after one CD… at least they got a shot. Would the cost of this positive publicity really be any more than the cost of fighting file sharing?” (henry1)

“…they should take a tip from the movie industry and modern DVDs, which so overload the consumer with clear and compelling value that even those who wouldn’t bat an eye about downloading a CD and not paying for it…have no motivation to spend dozens of hours downloading and piecing together all the value and quality available in a $25 DVD. I’ve bought DVDs for $20 where the movie was the tip of the iceberg–music tracks, documentaries, interactive presentations, audio tracks, stills, screen tests, and on and on….They can fight with compelling value–whether it’s built in videos, computer games, free tickets, unique passwords to go download bonus tracks, demo tracks and dance mixes…karaoke tracks for each song, alternate vocal takes…Who could, or would, want to spend the time reproducing all that via downloading? As long as the consumer experience of a music CD can be duplicated with an hour or two of downloading and a quick burn to CD, they aren’t going to convince anybody who might actually buy the CDs (but aren’t, because they can download them) to do so…Rather than do things to alienate the current base of consumers that regularly buy their product, they should focus on adding value to their product.” (kevin)

A Final Note

Our representatives are not in Congress or the Senate because they want to make a better living. They’re there because they want power, and influence. Without the office, they have neither.
If they believe their actions will cause large amounts of the population to vote against them, no amount of money will be sufficient to buy their cooperation. If you let your representatives know, en masse, that you will not vote for them if they support ridiculous measures such as the bill allowing media companies to spread viruses on the computer of anyone “suspected” of file-sharing, and if enough of you tell them so, they will NOT work hand in glove with the RIAA.

We cannot possibly match the monies the record companies can devote to litigation, but we CAN threaten to vote those representatives who are in bed with them out of office. And ultimately, it’s the votes they care about.

iTunes and More

Shortly after “The Internet Debacle” and “Fallout” were published, iTunes was announced. The success of iTunes has more than justified the stance taken in both of these articles.

In an article she wrote, Hilary Rosen speculated that Janis Ian wrote “The Internet Debacle” in order to gain publicity for her new album. However, no new Janis Ian album was in the works, let alone about to be released. The next Janis Ian album was not released until August 2003, a full year after the article first appeared.

You are welcome to post this article on any cooperating website, or in any print magazine, although we request that you include a link directed to www.janisian.com and give Janis Ian writer’s credit!

Want to know how your politicians are voting on these issues? Go to http://www.vote-smart.org.